The journey and adventures of engagement.



On my Christmas list

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Love the new Facebook timeline!

The new FB profile from

I am so excited to see the new Facebook timeline that was announced at this years F8 conference! It echo’s my last post on how images are becoming the new sharable currency. I love the attention to pictures and new photo layout ūüôā What are you most excited about?

Filed under: Social, , , , , , , , , , ,

Forgetting the end user

Often as social media marketers we have a tendency of getting caught up in blogging, tweeting and talking to other marketers – I notice this on twitter the most. People engage and talk in circles to other marketers about strategies, tactics and influence, often this is just a big social pat on the back for online social circles. While talking to other thought leaders and marketers is KEY in¬†increasing¬†your personal brand awareness,¬†discovering and discussing insightful marketing¬†strategy…¬†I think many are losing focus on the end users.

I ask you to ask: Who are you marketing to?

Is your end user another marketer or is it a person outside of our industry? For the most part, you are trying to reach a consumer who isn’t part of our tight knit community.

To this point I want to say: Marketers, try talking and listening to the people you are marketing to.

Engaging and studying (the latter sounds a bit creepy I know) your consumers 1 on 1 will not only increase your awareness/interest but also broaden your own audience and social circle. We need to go beyond focus groups, surveys and polls and just do some old fashioned listening and learning. Usually once the data is collected, analyzed and brought into practice it’s already passe in that demo. When I am approached by a brand with a specific audience in mind the first thing I do is look for early adopters and social circle leaders. These people are easy to find once you know where they hangout online. Engage them, befriend them, and keep them in mind when trouble shooting ideas. By doing this you really are knowing your audience and being ahead of the curve.

So unless you are a marketer marketing to other marketers (say that 10 times fast) broaden your own friendship/followership circle. It will greatly aid you in knowing and predicting upcoming trends.

Filed under: Marketing Mix, Social, , , , , , , , , ,

More people are using foursquare (just not me)

So…. I use it, ish. Foursquare in my life has come and gone for the most part. I used it when it first launched and was mayor of everything! I had my gym, I had my work, and even my favorite Starbucks. 4sq was an interesting way to engage with my favorite places and see who frequents them often; I even met a guy through foursquare! Much like that relationship, the relationship between me, the app and my kingdom (the places where I once was¬†mayor) has fizzled, and is now nothing more than a ¬†annoyance. I do however still check in at Strategic Objectives only to defend my¬†mayorship from the evil @smichm.

Maybe it’s because of the bad incident I had (Click here for deets) or maybe its because I opened my 4sq up to my twitter audience to easily, but I’m over it.

Facebook places mind you, is something I am so far enjoying! I keep my FB locked down for the most part, only IRL friends and¬†acquaintances¬†are my “Friends“. With Facebook deals being launched in Canada, it excites the inner coupon cutter in me to remember to check in and engage with brands through location. Since Deals just launched last week I will be trying it out in the next few weeks and will let you know how that goes. #StayTuned

Here is an infographic  just released from Foursquare as to how people (just not me) are using it.

Filed under: Marketing Mix, Personal, Social, Strategic Objectives, , , , , , , , , ,

Everyone’s a mad man! Facebook turns your activity into Ads

Intrusive? I don’t think so. Social advertising 2.0 maybe!

Sponsored Stories

Facebook is turning users’ ¬†activities ie: status updates, Places check-ins, Likes, app activity, ¬†into advertisements that are targeted to your friends.

For more info check out

Filed under: Marketing Mix, Social, , , , , , ,

Werking IT on New Years with #INQNYE

Normally¬†when you are asked to work New Years Eve you are hesitant to say the least. Well not in my case. I have been working on an awesome contest for INQ Mobile for a few months now. The facebook contest was designed to create online buzz and excitement … and that, we did! The idea was to connect with some of Canada’s most¬†notorious and popular bloggers, hook them up with the HOT new INQ 3G chat phone and take them on a epic VIP weekend even Lady Gaga would be jealous of. (Sorry Gaga)

We asked the public and INQ fans to join and “like” the INQ Canada facebook page, upload their most¬†legendary¬†party pics and get their online crew to vote, vote, and vote again. There was much excitement on facebook and twitter about this¬†campaign¬†thought¬†the month that it ran, (you can have a gander by checking out the #INQNYE hashtag). We promoted the contest online with the help from our awesome bloggers, and my personal friends Raymi and Casie Stewart. (Those two Rocked my socks¬†continuously¬†all weekend)

Once the votes were i,n and we had our party crew, it was time to get’er done! Off to Montreal we Fly via Porter (my¬†Favorite¬†airline), picked up by¬†escalade limo‚Äôs to chauffer the crew around in style and bring us to our boutique hotel. We had two nights stay at the luxurious and trendy W Hotel Montreal along with a all expenses paid shopping spree (for the contest winners and bloggers) at Style Exchange. After picking out our New Years Outfits we followed up by hair and makeup at a cool downtown¬†salon. The¬†Pi√®ce de r√©sistance for me was the amazing breakfast, lunch, and dinner at some of Montreal‚Äôs finest hot spots.

The night of we partied like rock stars to a fully loaded VIP experience at a cool and exclusive club. Bottle service and burlesque was the theme of the night. The dancers were awesome and the staff were great. Everything went off without a hitch. Here are some pics from our awesome #INQNYE experience.

I want to also say, not only how awesome my team was (Monika Rola is the best thing since sliced bread) But also how truly awesome Porter Airlines was to me. I tweeted a problem I had and they replayed to me within 15 minutes and called me within 30. I am truly impressed with there social media PR peeps and will continue my ongoing and never ending love for their simple yet elegant brand. Thanks Porter!


Filed under: Events, Marketing Mix, Personal, Social, Strategic Objectives, , , , , , , , , , , , , , ,

So I Saw The Social Network

Last night I was invited to attend a pre screening of “The Social Network” by the lovely Craig Lund.

The movie was as expected in that it followed the life and times of mark zuckerberg the founder of Facebook (allegedly). ¬†I found it to be overall well done, dramatic and defenetly worth seeing. But fair warning, this movie is a little¬†pretentious and geek oriented. Also, they cast a lot of male models and rather attractive people to play people who are … Shall we say… Not so…

A friend of mine had called it the Citizen Kane of our generation …. This it is not.

I give it two enthusiastic thumbs up and a rating of 8/10

Special thanks to Zaigham Zulqernain for running a cool tweet up / contest (That I¬†didn’t¬†win, but¬†luckily¬†Craig did).

Filed under: Events, Personal, Social, , , , , , , ,

FacePark: There are humans outdoors, and you can speak to them.

Be Stupid, Be Social, Just Be!

If you thought creating a brand page on FaceSpace (As my friend Brendan calls it) was a good marketing idea. How about tapping into the hipster park movement and combine a social network with a social experiment, excellent entertainment, and a pig. Yes, a pig. Now that’s cool creativity!

Filed under: Interesting finds, Marketing Mix, , , , , , , , , , ,

Andrew Fraser Stewart

A digital story teller and his dog

Social Media Marketing Beast Looking for Engagement & Conversation. Community Builder, Digital PR Pro & Networking Ninja! Lover of big brands who do it right and small brands that do it better. Cooker, influencer, lover, coffee expert, pug enthusiast. Follow my adventures while we create some awesome content together.

Contact Info:

Twitter: @AndrewFstewart

Tweets For My Peeps

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