The journey and adventures of engagement.


Last night was the CPRS (Canadian Public Relations Society) ACE Awards. Me and my team were in attendance with our great clients from Unilever and eBay Canada. We were fortunate enough to WIN Silver in the Best Digital Campaign of the year category. I was so prepared to do my best Susan Lucci impression in case we didn’t win, I’m very glad it didn’t come to that. I’m so darn proud of my team @RobManne and @Christinetlu. Here are some pics of the festivities.

Award1 Award2 award3aa aaa

Filed under: Edelman, Marketing Mix, Personal, Social, , , , , , , , , , , , , , , ,

“Back In My Day!” #CPRS360 Event

Last night I had the distinct pleasure of being a guest speaker at the CPRS (Canadian Public Relations Society) Ninth Annual 360 Degrees: ALL THINGS CONNECTED round table event. I was invited to speak about the importance of social media within PR.

The night was awesome! A full round of applause is due for Matthew Ventura this years head of the CPRS student association. The event was beautifully produced and everything went off without a hitch.

The event was set up with several tables that had different PR specialties:

Social Media, Government, CSR, Fashion & Beauty, Investor Relations, Hospitality & Tourism, Tech, Public Affairs, Agency, Corporate Communications, Crisis Management, Sports & entertainment.

At the Social Media table I was joined by Stacey Fowler, an awesome SM Tweep from Rogers. Stacy and I made a pretty fantastic duo given that my experience is agency and hers is large corporate. We had very different story’s and experiences but agreed on most every aspect, question and approaches that came up.  The questions ranged everywhere from: How did you get started, to How do you conduct measurement and ROI. It was a joy to find out that both our approaches into the field and how we measure our successes were remarkably similar.

The students were friendly, polite and engaged in the experience. Looking back I find myself wishing that I had attended more CPRS events in my PR school days. The CPRS students association is such a valuable and needed community for young PR Tweeps.

Thanks for having me guys, it was a pleasure!

Filed under: Events, Social, , , , , , , , , , ,

Andrew Fraser Stewart

A digital story teller and his dog

Social Media Marketing Beast Looking for Engagement & Conversation. Community Builder, Digital PR Pro & Networking Ninja! Lover of big brands who do it right and small brands that do it better. Cooker, influencer, lover, coffee expert, pug enthusiast. Follow my adventures while we create some awesome content together.

Contact Info:

Twitter: @AndrewFstewart

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