The journey and adventures of engagement.

Want to know a little more about what I do at Edelman?

2013-04-29 08.05.35 pm


Filed under: Edelman, Personal, Social, , , , , , , , , , , ,


Last night was the CPRS (Canadian Public Relations Society) ACE Awards. Me and my team were in attendance with our great clients from Unilever and eBay Canada. We were fortunate enough to WIN Silver in the Best Digital Campaign of the year category. I was so prepared to do my best Susan Lucci impression in case we didn’t win, I’m very glad it didn’t come to that. I’m so darn proud of my team @RobManne and @Christinetlu. Here are some pics of the festivities.

Award1 Award2 award3aa aaa

Filed under: Edelman, Marketing Mix, Personal, Social, , , , , , , , , , , , , , , ,

Google on Twitter is adorable

Google on Twitter is adorable

As a conversation content creator this warms my geeky heart. Well done guys (of guy, who is probably just talking to himself) #Cute #soAPPytogether     Full image:

Filed under: Social, , , , , , , , , , , , , , , ,


Sometimes you have those days, moments, weeks or months where you feel nothing is going right (I’m actually having an awesome month btw). It’s easy for us to get caught up in the minutia of life and not keep focus of the tremendous privileges we have at our hands everyday. Given that its just past thanks giving and on the heels of one of my most RT’ed tweets ever – I thought this video would speak to those everyday issues that are actually privileges.



Filed under: Personal, Social, Words to live by, , , , , , , , , , , , , , ,

Awesome(ly sarcastic) infographic tips

Awesome(ly sarcastic) infographic tips


Filed under: Marketing Mix, Social, , , , , , , , , , , , , , , ,

My Instagram wish list

Instagram, andrewfstewart, andrew fraser stewart, andrew stewart, Instagram, andrewfstewart, andrew fraser stewart, andrew stewart,

God knows I love my Instagram! So here’s my Instagram wish list.


Now that Facebook has bought Instagram what’s next for our friendly simple filter community?

Here are a few things I would love to see come out of this social collaboration:


    1. DM capability. Serious, having comment conversations is rough and uncivilized.
    2. Deeper integration with Facebook friends.  I would love to see who of my Facebook friends is on instagram and follow them. The wall between the two social networks needs to come down, combine our friendships please.
    3. Let’s just get that annoying commenting on the Facebook post / instagram post fixed. Get it together people and fix yo shiz.
    4. New capabilities such as video. Social cam and others are getting a good head start on the short sharable and social film trend taking off. Instagram needs to get on that!
    5. A brand pages feature! (maybe even with analytics, but one step at a time)
    6. And last but not least, a real web interface – like a real website with proper login capabilities.
Instagram, andrewfstewart, andrew fraser stewart, andrew stewart, Instagram, andrewfstewart, andrew fraser stewart, andrew stewart,

Filed under: Personal, Social, , , , , , , ,

Keep calm and watch this story

As I wrote about before in a “words that move me” post her is a fantastic little story about the campaign that moved the world. This video illustrates the importance of clean and simple messaging. Check it out and repost!

Filed under: Marketing Mix, Social, Uncategorized, Words to live by, , , , , , , ,

Speaking: Getting a good Headstart!

Saturday March 10th I will be speaking at the RGD (Registered Graphic Designers of Ontario) Headstart Conference!


And my caption / bio reads: 

How do you get noticed in a competitive industry?!?

Being noticed, standing out, being seen and getting hired by your dream agency… These are the objectives of all graduating students. These days letting your work speak for you isn’t enough. You must speak FOR your work and learn to speak loudly. In this session Andrew Fraser Stewart, Digital Account Manager at Edelman Toronto and author of, talks about creating a personal brand, owning your online presence, building an influential network and using social media to get yourself seen, known, admired and hired!


Really looking forward to this one 🙂 See you there designers. For more info: Click Here

Filed under: Edelman, Marketing Mix, Personal, Social, Words to live by, , , , , , , , ,

Podcamp is like band camp but with cooler people

Another year another PodcampTO has come and gone.

Stewart chicken sandwich, with @casiestewart

Out of all the Tweetups, Meetups, Meshes and Mashups we can attend in a year PodcampTO is maybe the only one I really feel the need to attend. That being said, I don’t go for the learnings or presentations – but rather to see the passionate familiar faces in attendance.

Podcamp is a funny and unique event put best by @DoctorJones –

The sessions I attended were:

Community Management: It’s still important

Social Psychology of Social Media

The Future of Social and Talent Attraction

Sincerity is Everything

Social media barometer

Getting the Insiders Onside: Working with Bloggers and Influencers
All but one of these I found very interesting, compelling and useful. The other, was not.

The only little issue I have with Podcamp is the screening process (or lack thereof) – You sponcer yourself, you’re not elected as a thought leader among your peers to share your incites. Some use this as a platform to spread their valuable key learnings from the past year (I’m looking at you @EdenSpodek @martinwaxman @davefleet @cugelman) … And others, use it as a platform to talk about themselves.

Other than the key learngings and reinforcement of best practices, Podcamp is more of a reunion with friends. I go because I get to spend a little time, touche base and catch up with my internet chums. We talk about who’s doing what, where, and how much fun they are having doing it – This is the real spirit of Podcamp.

Well done organizers, I tip my hat to you.

Until next year.


Filed under: Events, Personal, Social, , , , , , , , , ,

What it’s like being a Social Media Manager, kinda.

I get asked a lot about what it’s like being a Social Media Manager (Given I am an Account Manager but same ish kinda deal). This is a but a glimpse in to that world. If i were designing this I would input much more client activity – that’s what pays the bills you know!


What would you ad?


Filed under: Marketing Mix, Personal, Social, , , , , , , , , , , , , ,

Andrew Fraser Stewart

A digital story teller and his dog

Social Media Marketing Beast Looking for Engagement & Conversation. Community Builder, Digital PR Pro & Networking Ninja! Lover of big brands who do it right and small brands that do it better. Cooker, influencer, lover, coffee expert, pug enthusiast. Follow my adventures while we create some awesome content together.

Contact Info:

Twitter: @AndrewFstewart

Tweets For My Peeps

%d bloggers like this: