Keep calm and watch this story

As I wrote about before in a “words that move me” post her is a fantastic little story about the campaign that moved the world. This video illustrates the importance of clean and simple messaging. Check it out and repost!

Filed under: Marketing Mix, Social, Uncategorized, Words to live by, AFS, Andrew Fraser Stewart, Andrew Stewart, Andrewfstewart, marketing, social media, Toronto, Twitter

Speaking: Getting a good Headstart!

Saturday March 10th I will be speaking at the RGD (Registered Graphic Designers of Ontario) Headstart Conference!

 

And my caption / bio reads: 

How do you get noticed in a competitive industry?!?

Being noticed, standing out, being seen and getting hired by your dream agency… These are the objectives of all graduating students. These days letting your work speak for you isn’t enough. You must speak FOR your work and learn to speak loudly. In this session Andrew Fraser Stewart, Digital Account Manager at Edelman Toronto and author of SocialSelf.ca, talks about creating a personal brand, owning your online presence, building an influential network and using social media to get yourself seen, known, admired and hired!

 

Really looking forward to this one See you there designers. For more info: Click Here

Filed under: Edelman, Marketing Mix, Personal, Social, Words to live by, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital Marketing, PR, Public Relations, social media, Toronto, Twitter

What it’s like being a Social Media Manager, kinda.

I get asked a lot about what it’s like being a Social Media Manager (Given I am an Account Manager but same ish kinda deal). This is a but a glimpse in to that world. If i were designing this I would input much more client activity – that’s what pays the bills you know!

 

What would you ad?

 

Filed under: Marketing Mix, Personal, Social, AFS, Andrew F Stewart, Andrew Fraser Stewart, Andrew Stewart, Andrewfstewart, Canada, Digital, Digital Marketing, marketing, PR, Public Relations, Scocial media, Toronto, Twitter

Where do AWESOME ideas come from?

I think I might be in love with Steven Johnson 

Filed under: Marketing Mix, advertising, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital Marketing, marketing, PR, Public Relations, social media, TED

IBM 2011 CMO Study Video – Key Learnings

IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?

Filed under: Marketing Mix, advertising, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital, Digital Marketing, marketing, media, PR, Public Relations, social media, Toronto

Drive! The Truth About What Motivates Us

At 6 minutes it gets Awesome!

Filed under: Marketing Mix, Personal, Social, advertising, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital Marketing, potential, PR, Public Relations, social media, Success, Twitter

A picture of where we are going …

Now that Twitter has launched its photo gallery pulling service “User Gallery’s” that automatically pulls your awesome snap shots from service such as yFrog, TwitPic, Instagram or and even the dreaded ”Lockerz” – What does this mean for the overall social experience?

For yonks now I have been talking on twitter about how much I love the photo sharing / filter loving site Instagram. To me, a picture is worth a million words and Instagram (among other photo sharing sites) is where we are going. Augmented reality, tweet pics, flicker mobile and G+ photo sharing / video hangouts lead me to believe (ecstatically) that we are becoming even more image driven in our social experience. I have friends @MonikaRola & @Reddinthecity that use Instagram even more than Facebook and twitter. For personal and corporate use I thing Instagram is a fantastic service. One of the best uses of a brand making the most of the app is The Hudson’s Bay Company (SO Client, though I don’t work on that account), The retro filters work perfectly with this hipster chic brand!

With photos taking the main stage over the 140 character hyperlinked messages where do you see us going next, video? Maybe 12seconds.tv was just a little before its time…

Filed under: Marketing Mix, Social, advertising, Andrew F Stewart, Andrewfstewart, Brand, Digital, Digital Marketing, Instagram, PR, Public Relations, social, social media, Toronto, Twitter

Words that lead me

When I was at The Art Of Marketing last year I heard marketing icon @GuyKawasaki speak these words:

This message resignated with me SO much! Not only is this the approach I take with my work as a marketer, but it’s also the mantra I try to live my life to each day. I hope you find them as inspiring as I do.

You can download this and even more awesome marketing quotes from the ever amazing @HubSpot team in their new ebook: 101 awesome markeing quotes! (Click Here)

Filed under: Marketing Mix, Personal, Social, Words to live by, advertising, Andrew F Stewart, Andrewfstewart, Canada, Community Manager, Digital, Digital Marketing, marketing, Passion, Public Relations, social media, Toronto, Twitter

We are NOT for free!

I tweeted upon this amazing infographic yesterday (I know I have been posting a lot of infographics as of recent but these ones of recent are such gems!).

This particular info image come from one of my personal influencer and all round nice guy @DannyBrown. This shows the true cost and potental of our growing industry. I love the break down of brands at the bottom because if you are a social media strategist or similar, you can most likely relate to one of these products / companies.

Click through and check’er out!

Filed under: Marketing Mix, Social, Andrew F Stewart, Andrewfstewart, Community Manager, marketing, PR, Public Relations, social media, Toronto, Twitter

Building a following with HubSpot

At Distility (My first job in Toronto) We used an awesome web building/monitoring company called HubSpot. Most of you are probably well aware of this fantastic American based company. Not only is HubSpot super savvy in their approach to building sites and providing cool tools, but they also create some amazing marketing resources. Their webinars are awesome (and Free! Click here) and so is their marketing podcast on iTunes.

Here is a fun little infographic (You all know how much I love a good infographic) on how to best build a robust twitter following.

Filed under: Distility, Marketing Mix, Personal, Social, Andrew F Stewart, Andrewfstewart, marketing, Public Relations, social media, Toronto, Twitter