Happy New Year!

Here’s to you you and a great year for us both!

And here’s a link to a good hangover cure

Much love from me to you.

Afs

Filed under: Personal, AFS, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital, Digital Marketing, marketing, PR, Public Relations, social media

The Computer Revolution as seen through a 1970′s creepy children’s cartoons

An explanatory video in a style from before my time – works well!

Charles and Ray Eames Explain the Computer Revolution

Filed under: Uncategorized

If you search “useful” you might find this:

I remember learning a few of these tricks back in my first year of PR school at Humber. I use them daily. Student take note, this is a treasured tool set to have.

Filed under: Social, advertising, AFS, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital Marketing, marketing, PR, Public Relations, Search, social media, Toronto, Twitter

November / Movember Update

How time flies! The winter season is coming (and fast), batten down the hatches and prepare the nation for some cozy and comforting hibernation!

About a month ago next week I will have been at my new job at Edelman for a month. I’m settling in very nicely and making some awesome new friends. Ill keep it brief – I’m really enjoying my clients and the new work atmosphere, It’s dramatically different than my last job in many ways – all of them positive. I will update you with a grand tour and and some interesting co-worker cameos shortly but for now on to more updates.

This month is #Movember and I am going sans beard for the month. It pained me to shave off my beloved face fur but I am looking forward to seeing just how well i sport a budding lip sweater! I think its gonna be awful, but heck – its for charity. On that note … Please donate and keep my face warm! mobro.co/AndrewfStewart

 

You know what goes well with a freezing face and budding moustache? Whisky! Last night I went to the Canadian Club Prohibition party hosted my my notorious cyber sister @CasieStewart. The party was well themed and the drinks were delicious. Although the 20′s were not my personal favorite decade, I can appreciate the strong story and ties Canadian Club has with the era.

Did you know While Prohibition banned beverage alcohol in the US, the law was not in effect in Canada.  During the era of speakeasies and flappers, the Canadian Club headquarters in Windsor, Ontario, was a popular destination for folks like Al Capone, the Purple Gang, and Atlantic City Treasurer Enoch “Nucky” Johnson. – Who knew!

All in all, a great evening put on by the good people at Praxis PR. Koodos chums!

Tonight I’m going to the MyCityLives.com party – I love the site / concept and tweeps who run it so it should be a hoot. More updates shortly.

Filed under: Edelman, Personal, Social, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Canada, Digital, Digital Marketing, life, marketing, Movember, PR, social media, Toronto

Where do AWESOME ideas come from?

I think I might be in love with Steven Johnson 

Filed under: Marketing Mix, advertising, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital Marketing, marketing, PR, Public Relations, social media, TED

Class!

I arrived home Thursday from my trip home to Ottawa, to a beautiful bouquet of flowers welcoming me to the Edelman Toronto team! So touched, so classy.

Filed under: Edelman, Personal

IBM 2011 CMO Study Video – Key Learnings

IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?

Filed under: Marketing Mix, advertising, Andrew F Stewart, Andrew Stewart, Andrewfstewart, Digital, Digital Marketing, marketing, media, PR, Public Relations, social media, Toronto

SO I’m moving on …

As you all know, just over a year ago I had the privilege of joining the wonderful team at one of Canada’s most award winning agencies - Strategic Objectives.  SO prides itself on creating news worthy PR programs that generate awesome results. In my capacity as Community Manager, I had a unique opportunity in helping this team bring the same strategic approach to the digital realm to generate real social buzz and online coverage. Over the past year I have learned a lot about traditional PR, marketing strategy and digital implementation – but mostly, how it all works together. Along with these key learnings I have made some amazing friends that I will be forever in admiration of. It is with mixed emotions that I announce that I will be leaving Strategic Objectives for a new opportunity.

I have accepted a position at Edelman Canada as an Account Manager. This move signifies a big change for me and one I am excited to make. In moving ahead, I am looking forward to new challenges, working with their great team and using all of the wonderful knowledge and skills I’ve acquired to help build and work on some amazing digital and PR strategies and programs. I know some great people who work for Edelman already and I’m very excited to meet many more.

A heart warming Card from @DebWeinstein

To my SO friends: Thank you from the bottom of my heart. I am leaving with hugs from both partners, that means a lot to me.

To my new colleagues at Edelman: Hold on, it’s gonna get awesome!

Filed under: Personal, Social, Strategic Objectives, Andrew F Stewart, Andrewfstewart, Digital, Digital Marketing, Edelman, marketing, PR, Public Relations, social media, Strategic Objectives, Toronto

Everybody is a genius…

Filed under: Interesting finds, advertising, Andrew F Stewart, Andrewfstewart, Digital, Digital Marketing, life, marketing, PR, Public Relations, social media, Toronto, Twitter

ScotiaBank AIDS Walk 2011 Key Learnings

As some of you may know I am the Social Media Head for the ScotiaBank AIDS Walk for Life steering committee. This was my second year in this voluntary position and by far my most entrenched.  This year was our best and most successful on many! Although our final numbers are still coming in but we know we surpassed last years amount … and raised … over $430,000 so far! We also exceeded attendees with roughly 4,000 participants. We couldn’t be happier.

A few key learning’s I had this year were:

• The importance of a Facebook ad buy to support your efforts online efforts.
• The importance  of making sure that ad buy directs people to your fostering community.
• Challenging your community and encouraging them is a great way to spur sharable content and produce interesting conversation
• Live posting shouldn’t be live at all. If you have a well thought out timeline and critical path, you should also have pre-constructed messages made so all you have to do is put in your images.
• Get a WiFi sponsor for the event.
• Figure out who the influencers within the community you have built are and build on those relationship and conversations.

Special thanks to my friends over at ACT Toronto, GayBachelorBlog, and SantaMargh Canada

For more info and pics please visit http://www.facebook.com/ScotiabankAIDSWalkToronto and follow us on Twitter.com/AIDSWalkToronto

   

Filed under: Aids Walk